About Helga

I’m Helga van den Broek — jeweller, maker, and lover of beauty in all its forms.

I’ve been creating jewellery since childhood, from friendship bracelets to working as a trained jeweller through my 20s and 30s. Life then took me abroad, where I explored natural medicine, coaching, design, and finance.

When I returned to Australia after Covid, I was drawn back to the bench. My hands never forgot — and they needed to make.

I love creating tangible pieces that make people shine, and I treasure the moment when a piece finds its person. My work is shaped by many influences and inspired by the natural world — the sea, birds, and the outdoors are constant companions.

Mooi Jewellery is an extension of who I am: playful, honest, adventurous, and authentic. Each design is made to celebrate individuality and self-expression.